Fractional digital partner
I build custom solutions that remove growth bottlenecks
Lauren Milligan pairs 10+ years of enterprise-to-SMB experience with fast execution across web, funnels, analytics, and automation so leaders get measurable impact instead of endless guesswork.
Currently partnering with sub-$50M teams seeking clarity and scale
About Lauren
For the past decade I’ve partnered with founders, marketing leads, and operations teams to diagnose revenue leaks and build digital systems that actually solve them. I’m equal parts strategist and builder—comfortable in code editors, GA4, ad dashboards, and CRM logic—and I bring those disciplines together so you get fewer vendors and faster wins.
This site acts as my hub-and-spoke: pillar pages outline signature offers, while sub pages dive into free tools, code samples, and templates that help visitors act the moment a question comes up.
Quick facts
- Based in: Chicago, CST (remote-first)
- Experience: 10+ years across enterprise + SMB
- Core roles: Web dev, SEO, performance media, automation
- Ideal teams: Service or ecommerce orgs under $50M ARR
What I build
Every engagement starts with a technical audit, then branches into the spoke that solves your most urgent problem—site experience, demand capture, or workflow automation.
Custom web experiences
Conversion-focused marketing sites, landing pages, and resource hubs wired for fast iteration and organic growth.
- Modern HTML/CSS builds with lightweight JS
- Technical SEO + schema setup
- Content pillar + subpage architecture
Performance marketing & analytics
Integrated media plans across Google Ads, Meta, and organic channels with a shared GA4 + Tag Manager source of truth.
- Campaign builds + lead routing
- Custom dashboards + attribution sanity checks
- SEO + paid media playbooks for SMB budgets
Automation & growth systems
No-code and custom workflow design that clears manual busywork and speeds up customer handoffs.
- CRM + marketing automation flows
- Ops tooling (Zapier, Make, custom APIs)
- Lead gen and nurture sequences with reporting
Recent wins
A few projects that show how strategy, development, and analytics combine to solve day-to-day business blockers.
Midwest services brand
Built a modular site + content system that unlocked weekly launches.
- Problem: Static brochure site with no SEO footprint
- Solution: Rebuilt in lightweight HTML/CSS with structured pillars & GA4
- Result: 52% lift in qualified contact form completions in 90 days
Ecommerce founder collective
Unified merchandising, ads, and analytics for profitable scale.
- Stack: Shopify theme work, GTM, Google + Meta Ads
- Timeline: 8 weeks from audit to relaunch
- Notes: Reduced CAC 27% by fixing attribution + creative testing cadence
B2B automation rollout
Replaced spreadsheets with connected workflows that scale.
- Before: Manual lead assignment + no follow-up tracking
- After: CRM automations via Zapier + custom API checks
- Outcome: Sales cycle shortened by 22% with cleaner reporting
Let’s build your next growth lever
I work best with small and midsize teams who need a strategic builder, not another long-term agency contract. Tell me the business problem, and I’ll map the spoke—web, SEO, paid, analytics, or automation—that gets you unstuck.
Engagements typically run 4–12 weeks with clear milestones, async updates, and shared dashboards. One-off consults are also available if you just need a fast audit.
Contact
Email: hello@laurenmilligan.com
LinkedIn: linkedin.com/in/laurenmilligan
Location: Chicago, remote-friendly