Digital strategy, marketing systems, and the AI behind them.
Analytics, paid media, email, and SEO, plus the AI systems I build to run them faster. Ten-plus years shipping digital work for real businesses, now freelance again and writing down what actually works.
laurenmilligan.pro — LM-2026What I've learned, organized by topic.
Search, analytics, ecommerce, leadership, productivity, tools, and AI. None of them is the whole story by itself, and this list keeps growing as I keep working.
SEO, keyword research, and technical audits that actually move rankings for small and mid-size businesses.
seo · organic growthGA4, attribution, and dashboards. Turning raw data into decisions instead of noise.
measurement · dashboardsProduct pages, conversion, and platform choices that grow revenue without wasting ad spend.
ecommerce · conversionWhat ten years of leading teams and projects taught me about decision-making.
leadership · career growthSystems and workflows for getting more done without the burnout that comes with it.
productivity · systemsThe actual stack I use for marketing, development, and running a one-person practice.
stack · workflowsPractical AI applications in marketing and ops. What's real, what's hype, and what's worth your time.
ai · practicalI'm taking on freelance and consulting work again. If any of the above overlaps with a problem you're solving, see what the engagements look like, or just send me an email.
Building an AI Agency from Scratch
How I built a set of specialized AI agents, mostly to see if I could, and what actually held up once real client work ran through them.
Dispatches from the build.
The AI tooling I've built to run this practice: what the architecture looks like, what broke, and what I learned along the way. High-level scaffolding, enough to inspire your own builds.
Skills, plugins, MCP servers, and the local marketplace that ties it all together.
architecture · infrastructureApps Script REST API, an MCP server, and a spreadsheet that became a pipeline tool.
tools · mcpA Gmail MCP server that lets AI read, send, draft, and reply — securely.
tools · mcpGated workflows, service agreements, credential security, and agent handoff.
agents · workflowSearch, scrape, qualify, and reach out — a four-stage research pipeline.
agents · automationPlaywright form detection with Claude vision fallback and human-in-the-loop safety.
tools · playwrightMCP-powered agents for household management and property operations.
agents · personal